1. Who Is Responsible for Your Information?
The data controller responsible for personal information processed through this website is:
Website: JB Choice Lab
Legal name: B Nap d.o.o.
Postal address: Kurirska ulica 3, 1000 Ljubljana, Slovenia
Privacy contact email: [email protected]
Website: https://jbchoicelab.com
You may also contact us through our Contact page.
2. Information We May Collect
The information collected depends on how you interact with the website.
Information you provide directly
When you contact us, submit a form, or communicate with us, we may receive information such as:
- Your name
- Your email address
- Your company or organisation
- Your website address
- The subject and content of your message
- Any other information you choose to provide
Information collected automatically
When you visit the website, our hosting provider and approved technology services may automatically process limited technical information, including:
- Internet Protocol address
- Browser and device type
- Operating system
- Approximate location derived from technical information
- Pages visited and referring page
- Date, time, and duration of a visit
- Website performance and error information
- Cookie or similar technology identifiers
3. How We Use Personal Information
We may use personal information for the following purposes:
- To operate, maintain, and secure the website
- To respond to questions, enquiries, and partnership proposals
- To communicate with manufacturers, retailers, and affiliate partners
- To understand how visitors use the website
- To improve content, usability, and website performance
- To detect abuse, technical problems, or security threats
- To administer affiliate and commercial relationships
- To comply with legal, accounting, or regulatory obligations
- To establish, exercise, or defend legal claims
4. Legal Bases for Processing
Where the General Data Protection Regulation or similar legislation applies, we process personal information only when an appropriate legal basis is available.
| Consent | Where you have actively agreed to a particular type of processing, such as optional analytics, marketing communications, or non-essential cookies. |
|---|---|
| Legitimate interests | Where processing is reasonably necessary to operate and improve the website, respond to enquiries, maintain security, prevent abuse, or manage business relationships, provided those interests are not overridden by your rights. |
| Contract or pre-contractual steps | Where processing is necessary to respond to a request or perform an agreement involving you. |
| Legal obligation | Where information must be processed or retained to comply with applicable legal, tax, accounting, regulatory, or reporting requirements. |
5. Contact Forms and Communications
When you contact JB Choice Lab, we use the information you provide to review and respond to your message, maintain appropriate records, and take any steps you request.
Messages may be stored in our email system, website platform, customer relationship tools, or other services used to administer communications.
Please do not submit sensitive personal information through a general contact form unless it is necessary and specifically requested.
6. Cookies and Similar Technologies
JB Choice Lab may use cookies and similar technologies to provide essential website functions, remember user preferences, understand website activity, measure performance, support advertising, and attribute affiliate referrals.
Essential cookies may be used where they are required for the website to function or remain secure. Optional analytics, advertising, and similar technologies should be used only in accordance with applicable consent requirements.
More information will be available in our Cookie Policy.
7. Analytics and Website Measurement
We may use analytics services to understand aggregated website activity, such as which pages are visited, how visitors reach the website, how long they remain, and whether technical problems occur.
Depending on the configuration of the service, analytics providers may process technical identifiers, device information, usage data, and approximate location information.
Where required, non-essential analytics will be activated only after the visitor has provided consent through the website's cookie controls.
8. Affiliate Links and Third-Party Retailers
Some JB Choice Lab pages may contain affiliate links. These links may include tracking parameters that allow a retailer, manufacturer, or affiliate network to identify that a visitor arrived from our website.
When you follow an affiliate link, you leave JB Choice Lab and interact with a third-party website. That third party processes information under its own privacy policy, cookie policy, and terms.
For additional information, read our Affiliate Disclosure.
9. Advertising
JB Choice Lab may use advertising services to promote the website, measure campaign performance, or understand whether an advertisement resulted in a visit or another action.
Advertising providers may use cookies, pixels, device identifiers, or similar technologies. Where required, these technologies will be subject to the visitor's consent choices.
10. Service Providers and Recipients
We may share limited personal information with service providers that support the operation of JB Choice Lab, including providers of:
- Website hosting and content management
- Domain and technical infrastructure
- Email and communication services
- Website analytics
- Cookie consent management
- Security, spam prevention, and fraud detection
- Advertising and campaign measurement
- Affiliate tracking and reporting
- Professional legal, accounting, or technical support
Service providers may process information only for the purposes connected with the services they provide, subject to their contractual and legal responsibilities.
We may also disclose information where required by law, a competent authority, or a valid legal process, or where necessary to protect the rights, security, and legitimate interests of JB Choice Lab or others.
11. International Data Transfers
Some service providers may process or store information in countries outside the European Economic Area or outside your country of residence.
Where applicable, we aim to rely on a recognised transfer mechanism, such as an adequacy decision, contractual safeguards, or another lawful transfer method.
The privacy documentation of the relevant service provider may contain additional information about where data is processed and which safeguards are used.
12. How Long We Retain Information
Personal information is retained only for as long as reasonably necessary for the purpose for which it was collected, including legal, accounting, security, dispute-resolution, and record-keeping requirements.
| General enquiries | Normally retained for up to 24 months after the last relevant communication, unless a longer period is reasonably required. |
|---|---|
| Business and partnership records | Retained for the duration of the relationship and for an appropriate period afterwards for administration, accounting, and legal purposes. |
| Analytics information | Retained according to the configured retention period of the relevant analytics service. |
| Security and server logs | Normally retained for a limited period unless required for investigation, security, or legal purposes. |
| Consent records | Retained as necessary to demonstrate and administer consent preferences. |
13. Data Security
We aim to use reasonable technical and organisational measures to protect personal information against unauthorised access, disclosure, alteration, loss, destruction, or misuse.
However, no internet transmission or electronic storage system can be guaranteed to be completely secure. Visitors should therefore use appropriate caution when sending information online.
14. Your Data Protection Rights
Depending on your location and the circumstances of the processing, you may have the right to:
- Receive information about how your data is processed
- Request access to personal information held about you
- Request correction of inaccurate or incomplete information
- Request deletion of personal information in certain circumstances
- Request restriction of processing in certain circumstances
- Object to processing based on legitimate interests
- Object to the use of personal information for direct marketing
- Receive certain information in a portable format
- Withdraw consent where processing is based on consent
- Lodge a complaint with a competent data protection authority
These rights are not absolute and may be subject to legal conditions, limitations, exemptions, and verification of identity.
To submit a privacy request, use the contact details listed in Section 1 or our Contact page.
15. Complaints
We encourage you to contact JB Choice Lab first if you have a concern about how personal information has been handled, so that we have an opportunity to review the matter.
You may also have the right to submit a complaint to the data protection authority responsible for your country or place of residence.
16. Children's Privacy
JB Choice Lab is intended for a general adult audience and is not designed to collect personal information knowingly from children.
If you believe that a child has submitted personal information through the website, please contact us so that the situation can be reviewed and appropriate action taken.
17. External Websites
The website may contain links to retailers, manufacturers, affiliate networks, social platforms, and other external websites.
JB Choice Lab does not control the privacy practices or content of those websites. Visitors should review the privacy notices and cookie settings of each third-party service they choose to use.
18. Automated Decision-Making
JB Choice Lab does not currently make decisions that produce legal or similarly significant effects on individuals solely through automated processing.
19. Changes to This Privacy Policy
This Privacy Policy may be updated when our services, technologies, business relationships, or legal obligations change.
The updated version will be published on this page with a revised “Last updated” date. Material changes may also be communicated through an additional website notice where appropriate.
20. Contact Us
Questions about this Privacy Policy or the use of personal information may be submitted through our Contact page or sent to the privacy email address listed in Section 1.